DR strategies, Online content
CEO & Founder, Bluewater Media & Zahalo

Biography

Andy Latimer

Andy Latimer is the Founder and Chairman of the Board of Bluewater Media. The converged agency he founded is rooted in response-driven creative and guided by media results, analytics, and optimization.

Andy Latimer is the Founder and Chairman of the Board of Bluewater Media. The converged agency he founded is rooted in response-driven creative and guided by media results, analytics, and optimization.

As marketing and creative strategists, Latimer and the Bluewater team develop industry-leading solutions that integrate direct response strategies with online content and product distribution strategies to deliver real, measurable results and profits in the integrated world. This includes the development of the agency’s proprietary, predictive modeling analytics application, InsightIQ.  

Latimer is an accomplished producer, writer and director who has worked with dozens of acclaimed brands including Philips, SodaStream, Kitchen Aid, Blackstone, Tommy John, ThunderShirt, and Cubii, as well as titans in product marketing including Telebrands, Emson, Allstar, and Industex just to name a few.

He has led Bluewater from a dining room start up to an industry leader and innovator delivering disruptive and memorable marketing campaigns that drive immediate sales and build long-term value to clients and brands.  

The proof is in the receipts. Bluewater clients, who dipped their toes in the water as startups, have hit big exits with $100M, $780M, and a $3.2B deals in the last three years, riding the wave of ultimate success.    

Bluewater’s own success is driven by direct-to-consumer experts who provide creative and media strategy services for clients in consumer goods, insurance, lead generation, and health care, along with some of the largest D2C websites in the world. 

 

 

 

 

 

 

Speaker at events in: 2022, 2019, 2018