Monetisation of TV content in omnichannel environments
Managing Director, Response Architects Ltd

Biography

Isi Abebe

Isi relocated to Nigeria from the UK in February 2018 to found ShopEx. Prior to that he had been involved in the launch of several TV stations in the UK from concept to delivery and has a keen understanding of the role of technology in ensuring future-pro

Isi relocated to Nigeria from the UK in February 2018 to found ShopEx. Prior to that he had been involved in the launch of several TV stations in the UK from concept to delivery and has a keen understanding of the role of technology in ensuring future-proofing and security-of-investment in television infrastructure. His previous roles included Head of Media Planning & Strategy at High Street TV, one of the largest teleshopping companies in the UK, where he managed over 100 hours of TV infomercials per day across 65 TV channels. He also had oversight of five national teleshopping channels on SKY and Freesat. Isi has a passion for direct response television and the monetisation of TV content in omnichannel
environments. He is an experienced team leader with domain knowledge of technology driven full cycle response channel logistics, including- sales, media planning, creative, and finance

Speaker at events in: 2022