DR marketing
Writer, Director & Consultant,

Biography

Rick Petry

Rick Petry was instrumental in helping grow one of the largest domestic DR marketing agencies, The Tyee Group, to unprecedented growth, resulting in its acquisition and integration into the Havas global agency network.

Rick Petry was instrumental in helping grow one of the largest domestic DR marketing agencies, The Tyee Group, to unprecedented growth, resulting in its acquisition and integration into the Havas global agency network.

Today, Petry supports clients as a writer, director, and consultant who specializes in direct marketing for both B2C and B2B clients. Brands Petry has worked with over the years include Bosley, Bowflex, CharBroil, Education Connection, FanDuel, GOLO, Joybird.com, OYO Fitness, Philips Consumer Electronics, Revitive and a host of others.

He is a past chairman of the board of ERA and has published over 200 articles, columns and blogs on direct marketing best practices. Petry is the recipient of the ERA’s Volunteer of the Year and the DRMA Member of the Year. He is a popular industry speaker whose previous appearances have included The Great Ideas Summit, D2C, NATPE, MTC Expo, Response Expo, and Retail Industry Leaders Association.

Speaker at events in: 2018