Social TV and Viewer Engagement

Biography

Tom Bowers

Tom Bowers is a social TV and viewer engagement specialist and thought leader, having set up his consultancy Connect Four Productions which pioneered with innovation around social TV.

Tom Bowers is a social TV and viewer engagement specialist and thought leader, having set up his consultancy Connect Four Productions which pioneered with innovation around social TV.

Tom has worked with leading media companies and broadcasters including ITV, Channel 4, BT Sport, 4Music, MTV, RTE, Canal+, and TF1 to conceptualise innovative social TV experiences and strategies.

He is a leading thinker around social TV, audience and fan engagement, and the role social media plays in driving new sponsorship opportunities. Tom has innovated with shows like The Brit Awards to implement the first global managed service social vote as well as championing the introduction of a swathe of new socially reactive TV ads in the UK.

Speaker at events in: 2019, 2018, 2017